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The Future of AdTech is Flexible and Fair
A lot of the rhetoric in the advertising ecosystem these days frames the relationship between performance and privacy as a trade-off. This oversimplifies a complex, evolving picture, relying on flawed assumptions about the nature of consent and imposing hard-and-fast rules about the right approach to data and identity.
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3 Best Practices for Successful Tech Integrations
In the world of adtech and generative AI, new tools and tech solutions hit the market on a daily basis. While the industry loves to test and innovate, integrating new platforms and technologies often requires more than a switch-flip or a signed contract.
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